Sophie Ulbricht

Marketing Benefits to Going Green

Paper-based packaging is the most environmentally-friendly and responsible option on the market currently. Paper packaging can be reused, recycled, or turned into a renewable energy resource while having far less of an impact on the environment than the alternatives. There are plenty of creative ways to go easy on the earth and differentiate your brand in the process. Companies everywhere are making great strides [ MORE » ]

Packaging Matters

Packaging is an essential part of the marketing process. It protects the product, it attracts consumers, provides information, and reinforces branding and logo. It’s the ideal surface for placing marketing messages that encourage purchase, information about what’s inside, slogans and highlighting the manufacturer’s name and logo. Packaging is “the silent salesman” in the retail marketing world. 70 percent of shoppers make a purchase decision [ MORE » ]
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